LA UVA Packaging

"The box is not important, it gets thrown away ..."

More than once this phrase has been heard and said about packaging, wrapping, and containers considering them useless and throwing them away.
Why is the box not preserved but thrown away immediately after its function? Why isn't she beautiful? Why isn't it functional? Not sure how to reuse it?

It may be yes, but LA UVA gave another explanation:

The box is thrown away because no one really explains what packaging is.

We want to explain to you what LA UVA packaging is and why we are pleased to deliver your perfect garment inside a box made on our specific project.

Our packaging plays an important role because it represents our identity, our attention to detail and the added value we want to convey to our customers.
We see it as a collector's item that always arouses a beautiful emotion.

Our box as well as being a functional object aimed at shipping and protecting your purchase is a precious box designed to the centimeter to reduce waste of space and minimize shipping costs.
Inside you will find your garment folded perfectly and wrapped in special scented protective papers.
Furthermore, the square format of our box is handy and light, but at the same time resistant.

The box is covered with a particular elegant and pleasant to the touch paper and during the journey from our store to your address it will be further protected by a cardboard packaging to avoid possible damage or tears to your package.
Our packaging, having small dimensions, is designed to be reused to carry your favorite clothes on vacation inside a suitcase or during the change of season, to store them folded waiting to be worn again.

Use your packaging as if it were a precious case to store what you love and want to keep.